Shattering Records in his Sleep: How Ludwig's Subathon Broke Twitch

When it comes to drumming up hype on twitch, few tactics are as tried and true as the marathon stream. From world first races in MMOs to charity events, marathon streams bring in high numbers of viewers, and equally high amounts of money. But in March of 2021, Ludwig Ahgren began a marathon that would be unlike anything Twitch had ever seen. Unlike similar streams that might run for a weekend, Ludwig would end up streaming continuously for an entire month, living his entire life on camera, and shattering records in the process. In over 740 consecutive hours on air, Ludwig went from a successful streamer to the biggest name on Twitch, as audiences watched him game, cook, exercise, and even sleep all on stream. This is the Ludwig Subathon. Written and Narrated by: Adam Neylan (@NeylanIt) Edited by: Tomás Roldán (@TomasRoldan1993) Graphics and Thumbnail by: Adam Fitzsimmons (@Adam_Fitz_) Supervising Producer: Colin McNeil (@McNeilColin) Ludwig: https://www.twitch.tv/ludwig https://www.youtube.com/user/MrAndersLA @LudwigAhgren Visit Upcomer.com and download the mobile app for more. Find Upcomer on Twitter: https://twitter.com/Upcomer Footage sources: https://controlc.com/b8550b6f