AWS re:Invent 2024 - Privacy-enhanced advertising with Xmars, DIRECTV, and Amazon Ads (ADM304)

Discover how Xmars and DIRECTV use Amazon Marketing Cloud (AMC) and Amazon Publisher Cloud—built on AWS Clean Rooms—to plan, activate, and measure advertising campaigns through Amazon DSP. Learn how Amazon Ads is bringing advertisers and publishers together through privacy-enhanced data collaboration to drive the next generation of impactful campaigns that reach desired audiences more effectively. Get access to reference architectures, and discover how to use AWS Clean Rooms ML for audience modeling. Learn more: AWS re:Invent: https://go.aws/reinvent. More AWS events: https://go.aws/3kss9CP Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4 About AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster. #AWSreInvent #AWSreInvent2024