DMCA and Take Down Notices Twitch and Olympic Badminton

The Digital Millennium Copyright Act (DMCA) provides a fairly straightforward process for a copyright owner to protect its copyrights by sending a properly drafted Take Down Notice (TDN) to the offending party or its hosting company or internet service provider, as long as the TDN is properly grounded in fact and is being sent by the copyright owner in good faith. A recent TDN sent by the International Olympic Committee to the platform, Twitch, arising out of a showing of an Olympic badminton match on a video gamer's livestream on Twitch shows how the process works in the real world. And it also shows how a party that receives a TDN can respond aggressively if it wishes. The Twitch/Olympic Badminton TDN matter is interesting and may just be the starting point for more events to unfold.