THE BRAND DEAL DESK: The Brand Deal Universe

Explore the perks and pitfalls of managing yourself, then learn how to scale creator partnerships into a sustainable business. Plus, step inside YouTube Creator Partnerships in Studio to learn quick, practical ways to boost visibility, attract brands, and maximize audience reach. In this first episode of our five-part creator economy series, hosts Max Fosh, Grace Andrews, and Erin White map out how talent agencies, management companies, MCNs, and in-house brand teams actually operate. YouTuber Talia Mar also joins to share the reality of managing your own career without a team. Sidemen manager Jordan Schwarzenberger breaks down the mechanics of scaling creator partnerships into a multimillion‑dollar business. You'll also get a direct look inside YouTube Creator Partnerships in Studio for actionable ways to grow your audience and attract brand deals. Curious about YouTube Creator Partnerships? It's available for eligible YouTube Partner Program creators and you can learn more here: https://support.google.com/youtube/answer/9385307?hl=en Subscribe and hit the bell to see new videos: https://goo.gl/So4XIG ► Check out our Help Center: https://goo.gl/fBzr7 ► Check out the Creator Insider channel: https://www.youtube.com/@creatorinsider